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Cases in Electronic Commerce
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List Price:
$62.64
Bugarin.info Price: $62.64
Subject To Change Without Notice
Availability: Usually ships in 2 to 4 weeks
Manufacturer: McGraw-Hill Publishing Co.
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.800285
EAN: 9780071123525
ISBN: 0071123520
Label: McGraw-Hill Publishing Co.
Manufacturer: McGraw-Hill Publishing Co.
Number Of Pages: 360
Publication Date: 2001-11-01
Publisher: McGraw-Hill Publishing Co.
Studio: McGraw-Hill Publishing Co.
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Editorial Reviews:
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"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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Spotlight customer reviews:
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Customer Rating:
Summary: More needed
Comment: I believe that the best lessons in e-commerce can be learned from others. In this selection of case histories by a group of a group of professors from Western Ontario, various aspects of e-commerce stories are covered. Both product and service stories as well as ISPs, payment methods and other categories are a good start on the many good commerce ventures that have broken ground. The cases are covered in a good, logical fashion, well written and well illustrated. I only wish that they had included more about mistakes made, as well as risks and rewards of the business in general
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