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Electronic Commerce: From Vision to Fulfillment (3rd Edition)
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List Price:
$136.00
Bugarin.info Price:
$102.00
Your Savings: $ 34.00 ( 25% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Prentice Hall
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780131735217
ISBN: 0131735217
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 576
Publication Date: 2006-02-26
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Reviews:
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This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
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Spotlight customer reviews:
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Customer Rating:
Summary: A horrible book for a horrible class
Comment: As the previous reviewer pointed out this book is out of date and just wrong in some cases. My professor used this book during lecture and discussed in detail parts of it (where were incidentally out of date).
A friend of mine, Eric Corley, who manages a computer related magazine is mentioned, but they spelled his name wrong! (And this is the second edition).
If you're a professor looking to get a text for an intro to e-commerce class, please god buy this book, then burn it, and then choose a different text.
Customer Rating:
Summary: Screaming fits - is what this book gave me.
Comment: I am stuck using this book. It is so bad I do not know where to start .... outdated, imprecise, inconsistent and incorrect terminology, contradicting itself and what I can describe as an "emotional" rather than technical writing style. Lack of simple clarifying examples. Misleading figures. Many key terms are defines multiple times in a different and misleading way.
Let me just give FEW exampes:
1. It is so very out of date - it does not even mention DSL, it goes on forever about dial-up!
2. Quote: "Infrared transmission operates at frequencies approaching the speed of light". I am not sure what that means, last time I checked frequency and speed were two different things.
3. p. 132, "Portal: a Web page that offers links to other sites". According to this ANY old web page is a portal.
4. p. 165, "Internet Service Provider (ISP): a specialiazed company that connects customers with PCs and browsers to the Internet". Sorry - you are out of luck if you are running a server, or do not intend to use a browser!
5. p.218 - range for WLAN is listed as "only 150 feet", VS , p.219 range for a WLAN from less than 100 to 300 feet.
6. talks abotut KM (knowledge management) in Ch 5 but never defines it.
7. loves imprecise expressions with little substance like "information super highway", "entrance ramp to the internet", "virtually unstoppable", "possibilities are truly endless"
8. figure 14-7 labeled "Quantum computing", while displaying an eliptic curve.
It feels like the author was just hurrying to get yet another book out in an area in which he lacked serious expertise.
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