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Send: Why People Email So Badly and How to Do It Better, Revised Edition
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List Price:
$19.95
Bugarin.info Price:
$13.57
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Availability: Usually ships in 24 hours
Manufacturer: Knopf
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 658.054692
EAN: 9780307270603
ISBN: 0307270602
Label: Knopf
Manufacturer: Knopf
Number Of Items: 1
Number Of Pages: 288
Publication Date: 2008-09-02
Publisher: Knopf
Release Date: 2008-09-02
Studio: Knopf
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Editorial Reviews:
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Send—the classic guide to email for office and home and an instant success upon its publication in 2007—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for navigating today’s hot-button issues, from bccs and salutations to emoticons and subject lines. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised and updated edition, David Shipley and Will Schwalbe have added a new introduction and two new chapters—“Handheld Etiquette” about BlackBerrys, iPhones, etc., and “Secrets to Keep Email from Taking Over Your Life,” an important issue for more and more people. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.
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Spotlight customer reviews:
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Customer Rating:
Summary: "Native speaker's" grammar book of e-mail
Comment: If you are naturally good at writing good e-mails, how do you teach someone else to compose better e-mails? It's like being a native speaker and trying to teach someone your language without knowing anything about grammar. You would need a textbook and here it comes!
I actually got this book because I receive bad e-mails way too often. Time after time I'm shocked by how many people do this -- customers, colleagues, you name it! So in order to understand these offenders better I bought this book -- just as the subtitle of the book suggests.
How would they not know these obvious things, I ask myself? This book helps you to get back to basics. It lays out things that sound trivial in a way which is never boring or dull. And as much as you think you know all this stuff already, you will certainly find a couple of useful advices from it.
Customer Rating:
Summary: Don't give it away, you'll never get it back!
Comment: In these days of constant email, anything that helps educate about good email use and etiquette is a good idea in my book.
We immediately implemented some of the suggestions made in this book. But as with anything, rules are meant to be broken, so take it for what it's worth.
This was so hot in my office that it made all the rounds - and I never got it back! It's a good, quick read and very actionable.
Customer Rating:
Summary: Short and sweet
Comment: ... perhaps itself a bit like an email! I personally prefer email for most of my communications, and I think my kind don't get a totally fair shake in this book. Email can have its advantages in charged situations. Like a letter, you have time to think about exactly what you want to say, and if necessary, you have time to calm down. If you're struggling with strong emotions, your face and/or voice will probably show them; if necessary, you can keep these to yourself in an email.
Email also has the advantage of keeping a record of a long-past agreement. There's a reason most contracts aren't verbal. If you're like me and need to establish complex agreements with large groups of people, email is invaluable. When that pesky IT guy comes back and swears that we promised him 100 hours of free service, we can say sweetly, no, if you look at the meeting notes we sent last month, there's no mention of it. And, unfortunately, here's another email indicating that you signed off.
However, I give this book four stars, because it offered up some surprise insights, even for a hardened emailer like me. Most people have had at least one experience of unintentionally offending (or taking offense to) their fellow emailers. My approach has always been to take extra care when writing about a potentially difficult subject. However, this book explains the fundmental cause of such difficulties. It's not that email is a bad medium; it's a medium with no underlying context, which means even a neutral email serves as a screen onto which the reader projects his or her own anxieties. I believe that's why most of us try hard to make our messages friendly, and I, unlike the book, have no trouble with judicious use of smilies. A message can't be mean if it's got a smiley! (-:
I do have a specific contradiction to one piece of advice in this book: if you send a message you didn't intend to, do NOT use Outlook's message recall service. (1) All your recipients will receive the message anyway; (2) If they make the mistake of clicking on your recall message, it will tie up the host email program; (3) it will leave the original message in its place, just waiting to do damage, and (4) you have now called special attention to it with your futile attempts undo your mistake. Treat it like it's US mail. Once the message is out of your inbox, you ain't never taking it back.
My office keeps a copy in the bathrooms, because we're uncultured that way. I must admit, this is a perfect book to dip into during a visit to the office loo.
Customer Rating:
Summary: A Must-Own for both the Savvy and the Clueless
Comment: This breezy tome will do an excellent job of making a savvy writer from even the most oblivious Luddite. It is to internet communication what The Elements of Style is to the written word: clear, concise instruction that elaborates not only on what should be done, but explains why.
Email was thrust upon an unsuspecting populace years ago; unlike English grammar and composition, the proper use of email in not learned in most classrooms, and this witty book feels a much needed gap. If--like FEMA director Michael Brown--you have learned the hard way that sarcasm and humor often don't translate into email, this book is for you. If you've inadvertently cringed exactly one second after you clicked send, then you are the target audience for this book. IF YOU SEND EMAILS IN ALL CAPS AND DON'T REALIZE YOU ARE SCREAMING, BUY THE BOOK NOW.
From subject lines to salutations, flames to bcc's, Send should be required reading at any company that provides email to its employees: It should be given to all employees at orientation, along with their timecard and name badge. The easy guidelines in this book--kindly illustrated with laugh-out-loud examples--might well save businesses hours of time and trouble that are often caused when emails are misdirected or misinterpreted.
Customer Rating:
Summary: Should be Required Reading!
Comment: "Do you know someone who drives you crazy with their email? Then rush out and buy this book immediately. Give them a copy of Send, which should be required reading for anyone who uses email."
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