The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Binding: Paperback Dewey Decimal Number: 659.1 EAN: 9780470051245 ISBN: 0470051248 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 360 Publication Date: 2006-12-11 Publisher: Wiley Studio: Wiley
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Editorial Reviews: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Spotlight customer reviews: Customer Rating: Summary: Great Ideas Comment: A book from a person who has been there, done that, very little theory. Almost all his ideas can be transfered to today's electronic media. He engages you with experience not B*** S***. I would recomend this book to anyone who is looking for ideas, structure or good solid guidance. ALB. Customer Rating: Summary: The Adweek Book Delivers Comment: Although I have not had time to delve deeply into the book, I have been pleasantly surprised. The author is articulate, professional and uses stories to make his points. He is clear and and imparts the principles of marketing in such a way that the message is timeless. I am very glad I bought the book and look forward to doing an in-depth analysis of its contents. I will certainly put into practice the tips he gives. Customer Rating: Summary: Increase Your Income - Be a Success - Buy This Book Comment: Pound for Pound, this is the one. Wanted to buy "Advertising Secrets for the Written Word", but it slipped away. At $14, Sugarman's Ad Week Handbook is a terrific summary and you won't beat it. You need it in your copywriter's library, even if you never read it. The dust on it will help you write better copy. If you do read it...and you will, your writing will improve, you'll cover the cost of the book, grow hair on your chest and make big bucks in your spare time, raising bullfrogs in your backyard. Not for the faint at heart. Customer Rating: Summary: Ran out of ink Comment: I feel like I've written another book just from the notes I've taken from Sugarman's work. If you are involved in the marketing industry where the pen is your tool, you are way behind if you don't have this book. If I lost this book I would panic. I feel that this could've been one of those $60 marketing reference books you see on the bookshelfs. Great Work Customer Rating: Summary: Sugarman is King of Copy Comment: I went to the Wharton School of the University of Pennsylvania and I studied under the best. Joseph Sugarman's 338-page book will teach you much more about effective marketing than any class at Business School. Sugarman's book is a must read for anyone who wants to make money with his words. Andrew Nissenbaum More Reviews